Strategic Marketing and Sales

Welcome from Dr Javier Marcos Cuevas, Associate Professor of Strategic Sales Management and Negotiation  Strategic Marketing & Sales  @ Cranfield University

Lecturer/ Senior Lecturer / Reader or Associate Professor in Strategic Sales Management


The Centre for Strategic Marketing and Sales’ key research and thought leadership activities are focused around improving marketing and sales practices and creating roadmaps for transforming businesses into customer-centric high sales-performing organisations.

The Centre for Strategic Marketing and Sales’ key research and thought leadership activities are focused around improving marketing and sales practices and creating roadmaps for transforming businesses into customer-centric high sales-performing organisations.

The faculty of the Centre for Strategic Marketing and Sales (CSMS) enjoy a worldwide reputation for practitioner oriented marketing research, particularly around strategic sales and key account management, relationship management, and digital transformation. Within the Centre they also have two research forums; the Cranfield Customer Management Forum and the Key Account Management Best Practice Forum

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